Premium Links is a sub-brand of WebOracle and Network Media Group, focusing only on link building. This allows other SEO agencies and in-house SEOs to purchase the same high-quality backlinks that WebOracle’s clients receive, without any conflicts of interest. As this was an internal project, our team completed the entire project within two weeks, from naming and branding to content writing and building a WordPress website with e-commerce functionality.

The concept for the “BBQ” themed design theme for Premium Links came when noticing that most other link building agencies use a “chain link” motif in their logos, which makes them hard to differentiate. Being an Australian agency, a family barbeque is a national tradition and “sausage links” are a different type of link that no one else in our space is using in their branding. The word “Premium” not only describes the quality of the link building but can also be used to describe sausages and cuts of meat. We like to think that this design will allow us to stand out in a crowded space and be a bit more memorable.