Client

Ambra

The Challenge

Gourmet poultry supplier focused on sustainable, low-density farming, with products tailored to the Asian cooking market. The business sells to restaurants, consumers, and retailers, and has gone through a rebrand along with several website versions, including eCommerce and wholesale variations, to better target each market.

Scope

  • Content
  • Reporting
  • SEO Strategy
  • Technical SEO

Results

817%

Organic Traffic YO2Y

May 2023 to May 2025

835%

Growth in top 3 rankings in Google AU

August 2023 to August 2024

377%

Revenue from Ecommerce Transactions

May 2023 to May 2025

Our Solution

Drive traffic to key eCommerce categories through improved on-page SEO, including category copy, internal linking and link building. Use event and celebrity chef recipe collaborations to strengthen internal linking and support priority category pages.

From a working-relationship point of view, I find them genuinely useful to deal with. They are responsive when something needs fixing, they tell us honestly when an idea will not work, and they treat our business with the kind of attention you would hope for but do not always get.
Peter Marazita, General Manager
Ambra brand guidelines