The digital world has evolved into a realm where automation has become king. With AI-driven search, Google’s evolving Core Web Vitals, and changes in how pages are indexed, SEO is more competitive than ever, and your website platform can make or break your rankings. While Wix has improved in recent years, its technical limitations still make it a poor choice for businesses serious about SEO.
If you’re planning a website that needs long-term search visibility and scalable growth, WordPress (with WooCommerce for e-commerce) remains the smarter, more future-proof option.
Wix Websites Still Struggle With Page Speed
Despite upgrades, Wix websites are still slower on average than WordPress sites. Independent tests show that many Wix pages fail to hit the recommended benchmarks for Google’s Core Web Vitals in 2025.
The issue comes down to Wix’s reliance on heavy, unoptimised JavaScript and locked-down architecture. Users can’t fully control scripts, lazy-loading behaviour, or server-side caching, meaning you often start at a disadvantage before you’ve even created content.
With WordPress, you have complete control. Users can choose lightweight themes, fully customise their plugins, like advanced performance, enable global caching with services like Cloudflare, and optimise for sub-two-second load times, which Google rewards.
Limited Technical SEO Control on Wix
While Wix has introduced better SEO tools over the years, there are still many optimisation features that users remain locked out of, many of which SEO strategies rely on.
- Sitemaps: Wix autogenerates your sitemaps, and you aren’t able to customise or exclude unnecessary pages. On large websites, this can cause crawl inefficiencies.
- Structured Data & Schema Markup: Wix supports basics but lacks the flexibility to implement complex schema setups, which are increasingly important for AI-driven SERPs.
- Robots.txt and Canonicals: Settings exist, but they’re inconsistent and can unintentionally block critical pages from being indexed.
- Page Architecture: The ways you can structure your URLs and categories are limited, making it harder to implement clean, SEO-friendly hierarchies.
On the other hand, WordPress gives you complete control. Manage custom sitemaps, deploy schema markups, optimise canonical tags, tweak robots.txt, whatever it is you want to get done, WordPress lets you do it.
For e-commerce businesses, WooCommerce on WordPress seamlessly integrates with advanced SEO plugins like Rank Math or Yoast, making sure your products are accurately indexed and optimised.
Crawlability & Indexing Challenges
Wix’s reliance on JavaScript-based rendering has historically caused indexing issues. While Googlebot handles JavaScript better now, Wix’s structure can still slow down crawling on larger sites.
In comparison, the clean, open-source code that WordPress uses makes it faster for search engines to crawl, index, and rank content. If you’re running a content-heavy website or an e-commerce store, this difference can dramatically impact organic visibility.
AI Search and Future-Proofing
In 2025, search engines are rapidly shifting to more AI-driven results and rich answer formats. To remain competitive, it’s best to focus on structured data, speed and scalability when you’re designing your new website. Wix continues to lag in these areas.
WordPress is future-proof because it integrates seamlessly with emerging SEO tools, AI-driven analytics and advanced tracking methods. Its open-source ecosystem also means developers are constantly building plugins and solutions to keep pace with Google’s changes.
Why WordPress Beats Wix for Australian Businesses
At WebOracle, we’ve worked on hundreds of sites across WordPress, WooCommerce, Wix, and Shopify. For most Australian businesses, WordPress consistently delivers the best ROI for SEO because:
- It’s fully customisable and scalable as your business grows.
- You get access to powerful plugins like Rank Math, Yoast, WP Rocket, and WooCommerce SEO extensions.
- Clean code and fast load times improve Core Web Vitals, directly impacting rankings.
- Easier integration with Australian-focused tools like Afterpay, Zip, and local shipping APIs.
- Better compatibility with structured data for AI-driven search results.
If you want your website to rank competitively, especially in industries where organic visibility drives sales, WordPress is the platform that sets you up for success.
While Wix has improved, it still has its limitations. The speed, flexibility, and technical SEO capabilities make it a risky choice for businesses in 2025. If SEO, conversions and long-term growth matter to you, WordPress is still the strongest platform available.
At WebOracle, we specialise in building SEO-optimised websites using WordPress that perform at the highest level. If you’re considering moving away from Wix, or starting fresh, we can help you design, build and optimise a site that gives you a real competitive advantage.