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Wine Kartel

Industries

Food & Drink

Year

2020

Services

Brand Strategy
Brand Design
Website Design
Website Development
User Experience
API – Plugin Development
Google Compliance
Content Formatting
Photography Suggested

Wine Kartel came to WebOracle with a massive business idea and even bigger energy. They wanted to represent the fearless thinkers and the courageous drinkers; to overthrow tradition and kickstart a wine revolution.

In order to make their idea an online reality, Andy and Karel from Wine Kartel needed an online retail store that could disrupt the status quo and shake the foundations of how wine consumers purchased alcohol. A membership-based subscription that drew inspiration from the edgier side of brand direction.

WebOracle started with our proven methodology process. We conducted market research to develop a strong brand

strategy, and once the foundations were laid, we worked hard to create a fun and engaging brand that captured the minds and hearts it’s target market. A quick-witted tongue, leopards and the Miami sunshine, accompanied by a tropical powder pink colour pallet; Wine Kartel’s look came to life.

Next, we created an e-commerce platform built to withstand the surge of an exclusive one drop per month product strategy, and strong marketing campaign to boot. The effective use of a range of our Bespoke Branding and Digital Solutions and ongoing Tech Support through our Sick of the Sh#t! Tech Solution Package helped Wine Kartel get everything they needed under one roof.