WebOracle has developed several helpful educational resources to assist your understanding of our work and process. With years of Web Development and Digital expertise, we have packed our knowhow into these resources for you.
Paid Search is a digital marketing advertising activity where advertisers pay on a cost per click model. An advertiser only pays when an Ad is clicked on, and does not pay when the Ad is only viewed. Search Engines such as Google and Bing allow advertisers to show Ads on their Search Engine Results Pages (SERPs).
Search Engine Optimisation (SEO) is building a Website’s visibility across Search Engines for relevant user queries, which drives organic (unpaid) Website traffic.