Aurum Poultry Co., originally called “Golden Poultry”, is a high-end Australian game and poultry wholesale supplier. They approached WebOracle for an entire rebrand, name change and a website rebuild that would help them appeal to the desiring consumers looking for responsibly sourced products that they could easily buy in-store and online. Whilst all of the brand and visual appeal was paramount, equally important was to also be able to market their unique products through various online campaigns and editorials to attract the right customer. WebOracle worked closely with the Aurum Poultry Co. marketing team to identify what all the important brand elements were and, equally as important, how they wanted to be seen.

Once we had identified the brand in conjunction with their brand agency, we set about building out the website to ensure the user experience was faultless and the photography represented the personality of the brand. Since launching the site, Aurum Poultry Co. has grown significantly to achieve its goals through a series of well-planned online marketing campaigns that WebOracle have managed and, more importantly, they are continuing to grow through the various and evolving recommendations we provide.