Aurum Poultry

Aurum Poultry Co., originally called “Golden Poultry”, is a high-end Australian game and poultry wholesale supplier. They approached WebOracle for an entire rebrand, name change and a website rebuild that would help them appeal to the desiring consumers looking for responsibly sourced products that they could easily buy in-store and online. Whilst all of the brand and visual appeal was paramount, equally important was to also be able to market their unique products through various online campaigns and editorials to attract the right customer. WebOracle worked closely with the Aurum Poultry Co. marketing team to identify what all the important brand elements were and, equally as important, how they wanted to be seen.