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Works
About
- Get to know WebOracle, and how we use our knowledge and expertise to create a positive and lasting impact in everything we do.
  
  Who we are
  Get to know WebOracle's story and what drives our passion for excellence.
  
  What We do
  Learn how we work to deliver exceptional results step by step.
  
  Charities we support
  Discover the causes and organisations we proudly stand behind.
Services
- WebOracle offers a comprehensive suite of digital solutions to help your brand succeed online. From seamless development to effective SEO, check out our range of services here.
  
  Packages
  Website Support Packages
  Website Refresh & Reposition
  New Websites for Start Ups
  
  Digital
  Web Development
  WordPress
  E-commerce
  WooCommerce
  Magento
  UI & UX
  Website Migration
  
  Design
  Branding
  Logo Design
  Web Design
  FMCG Branding
  FMCG Packaging
  
  Marketing
  SEO
  Content Marketing
  Google Ads
  Digital Marketing
  SEO Link Building
Contact
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El Quinto

Industries

Food & Drink

Year

2021

Services

FMCG Packaging

FMCG Branding

Naming

Coles approached WebOracle to create a new brand for their entry-level Tequila products for Liquorland stores to replace the dated “Conquistador” brand tequila. The brief required the new brand to have a look and feel similar to those of the premium competitors within the category. The product is made in Mexico, so the design needed to feel authentic.

Of the several names and themes suggested, two of our provided concepts were merged to get the “El Quinto” name (meaning The Fifth) which is in reference to Cinco de Mayo, or The Fifth of May, which is the date commemorating the anniversary of Mexico’s victory over the French Empire— a day of celebration, unity, pride, strength and courage. The screen-printed bottle design came from another concept that was named “Pueblo” (meaning village /people/ nation and colloquially meaning working class) which pays respect to the Casa Maestri Distillery in Jalisco which is the family-run distillery that produces it.