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Horizon Strata is a Melbourne-based strata management company specialising in commercial real estate services in and around the Docklands area.
In 2023, Director of Strata Operations Joel Chamberlain approached WebOracle about designing and developing a WordPress website for his growing business. The ethos of their services centred around transparency and taking the stress out of strata, so the UI and UX of their new website were designed to ensure ease of use for potential new clients and integrated an Owners Portal for existing ones. Horizon Strata has the privilege of managing some of Melbourne’s finest buildings, so high-definition images of the CBD were used as a key element in the design of their homepage.
The launch of the new website coincided with a six-month SEO campaign to boost their online presence and SERP on Google and generate new business leads. This involved developing optimised content for their website, a dedicated blog page, and building backlinks on reputable guest posting websites.
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