Heritage Cherry Vintage Guitars

Vintage Guitar Brand Project

This was, hands down, one of the most exciting projects to come through our doors last year. Heritage Cherry was a complete end-to-end services project. The Heritage Cherry team originally approached us in 2018 to help create a strong online brand, with a focus on eCommerce, which appealed to the high-end Vintage Guitar market globally. Working closely with our Branding expert Tim Meyer, WebOracle provided an impactful, relevant and connecting logo, coupled with a standout colour palette and branding guideline resource, which strongly positions Heritage Cherry in the world of vintage guitars.

Tim also worked closely with the Heritage Cherry team to create a visually impactful Style Guide, which served as the basis for all future designs.

Once the branding guidelines were established, our team focused on creating wireframes for the new website, which provided the basis for all page layouts and formed the framework for the design to follow. This included all their signage, brochures and merchandise.