Alex Bragilevsky is a well-respected and experienced Australian Property Developer with a wealth of knowledge in dealing with sales negotiations on high-ticket items. Alex’s background is in finance and private equity management, his clients can be high-profile and often attract media attention — making the brief to us quite sensitive.

When Alex first approached WebOracle, he was not entirely clear on what he wanted, but he knew he needed a final result that conveyed the quality, discreteness, professionalism, and effectiveness of his work, and attracted the right type of client for his services.

WebOracle worked with Alex to ideate a premium brand that conveyed all of this to his current and potential clients; and Berkshire Luxe was born. With a strong name, we were then able to create a suitable colour palette for branding, alongside well-written copy that conveyed his work and values. To do this, we drew on Alex’s services and case studies to ensure we captured the brand perfectly.

WebOracle continues to work with Alex and Berkshire Luxe on a targeted online marketing campaign that works to reach his clients on digital platforms.