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Search Engine Optimisation Agency in South Melbourne

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Benefits SEO in Melbourne

Search Engine Optimisation (SEO) is the central and perhaps most crucial element that determines, shapes and influences your website’s visibility and page ranking success within Search Engine Results Pages (SERPs). Good SEO is vital to ensuring your website ranks highly and is visible to prospective customers when they search online for the products and services your business offers.

 

Successful website ranking and visibility within Search Engine Results Pages is driven by several factors. One of the most important components of SEO is Keyword Optimisation, which involves conducting strategic market research to ensure the correct, industry-relevant keywords are selected and displayed within your Website content, influencing how your Website ranks and appears in SERPs.

 

Other factors of SEO strategy include link building, content strategy, local SEO, on-page SEO, page experience, and also technical SEO, which involves optimising your website’s back-end technical specifications to ensure they meet Search Engine expectations, in order to be optimally displayed within SERP rankings.

 

The reason why SEO is such an effective digital marketing strategy is that it allows your website to be found by people who are looking for your product or service right now, getting your brand seen by those who are ready to buy.

Why WebOracle for your SEO Management?

WebOracle is an SEO agency located on the edge of Southbank and South Melbourne, with over 20 years of experience in the digital sphere. There is no substitute for experience, and having worked across multiple industries we have a deeper level of understanding on what will work for you and your objectives.

Whether it’s lead generation, brand awareness for a new business or an SEO strategy to drive conversions, we’ll develop the plan to help you succeed by drawing on our previous knowledge. Ultimately, this drives growth and keeps costs under control. We work hard to make this happen for all of our clients and couldn’t be prouder of the work we’ve done.

Some industries we specialise in include franchises, childcare centres, law firms, food brands and more!

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Our approach

SEO approach under the 4C’s

We start by meeting with you and discussing your objectives over the mid to long term. Applying our 4C approach to your project

Clarify

  • Define your objects
  • Perform detailed industry analysis
  • Identify opportunities
  • Identify weaknesses
  • Define keyword strategy
  • Provide a detailed implementation timeline

Create

  • Review all content and define what’s needed
  • Create compelling and expertly crafted content
  • Map Keywords to your site

Connect

  • Set up Google Analytics
  • Set up Google Tag Manager
  • Set up Google Search Console

Convert

  • Keyword tracking
  • Refinements
  • Monthly Reporting